Directions, That Matter!

Digital That Saves Your Time!

Providing Full Range Of Transportation Worldwide.

Reliable Logistic Solutions Saves Your Time!

Our journey began in 2006 as BRF Logistics in KSA. Soon, we tied up with a Dubai-based team and renamed our entity to Rajab Logistics KSA. Adding substantial efforts and strategic brilliance, we soon reached new heights and we expanded ourselves to become Novelty Logistics. We believe that innovation is key to succeed in any segment and continue to think and act beyond barriers providing tailor-made transportation and logistics solutions to our esteemed clients across the globe. Novelty Logistics is now a Limited Liability Company (LLC) with operations across the Middle East and India. We’re present in KSA, Bahrain, UAE and India. In KSA, our head office is located in Jeddah and branches in Riyadh, Dammam and other major cities in KSA, with operations spread across the KSA. As a part of our global expansion, we will soon make our presence in Kuwait, Qatar and Oman.

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Flexibile, Improved & Accelerated Solutions!

Providing full range of service in the sphere transportation worldwide.


Our flexible multi-modal facilities help your business to open up to a global network.

We specialize in Fixing Services, ensuring complete and proper installation and setting up of home appliances, furniture, heavy appliances, sports equipment and other machinery that require assembling. We have a large team of 800+ experts exclusively for Fixing Services, comprising of exclusive fleet of vehicles, skilled assemblers and supervisors ensuring timely and accurate dismantling, transportation and assembling.

We’re KSA’s trusted and innovative full-spectrum transportation and logistics solution providers emphasizing Precision, Efficiency, Safety, and Cost-effectiveness. Our global network covers freight forwarding by land, sea and air. We’re the trusted partner for customs clearance, logistics, warehousing, project handling, packing and shifting and 3PL services.

We’re experts in project handling, providing tailor-made solutions. Whether you want to move heavy machinery, ODC or renewable equipment, we offer the most secured and cost-effective solutions. We have an expert team handling such unique requirements and we undertake fresh project works after conducting an extensive study on the same.

Our flexible multi-modal facilities help your business to open up to a global network. Our door-to-door global network takes your business far beyond any borders while we facilitate customs clearance, documentation, and other formalities needed. We collaborate extensively with our domestic and international forwarding partners, streamline the product transport flow by enhancing the logistics required in product manufacturing processes and distribution.


Safe & Reliable Cargo Solutions!

At Novelty Logistics, we are continuously evolving to provide cost-efficient and sustainable business solutions to our clients

  • Moving, dismantling, assembling & fixing furniture, machinery & heavy appliances
  • One-stop solution for global transportation & freight forwarding
  • Last mile delivery solutions for ecommerce platforms
  • Tailor-made logistics solutions for your specific needs
  • European & global network of door-to-door services with major overseas partners
  • Purpose-oriented, customs-controlled freight terminals throughout Saudi Arabia
  • Flexible multi-modal facility for FCL/LCL deep-sea services combined with Air Cargo & Overland network
  • Convenient routing of Far East, European & American transit cargo into Saudi Arabia
  • Stock control & warehousing/distribution programs as well as track and trace systems for meeting the import/export-related needs

About Vision


Our vision is to be one of the leaders in providing innovative and sustainable full-spectrum logistics services and solutions to our business partners.

About Mission


Our mission is to become an inevitable part of our clients’ core solutions by providing cost-effective and quality services, exceeding their expectations.


Started in Jeddah with two staffs as BRF Logistics
Expanded to Riyadh and Dammam
Tied up with Dubai based Rajab Logistics which was having a network in all GCC countries
Expanded converting to a company form becoming independent again with the new name and style as Novelty Logistics
Novelty Logistics established in India
Two more companies launched in KSA under the same team for different projects
Launched Novelty Logistics in Bahrain
Primary procedures finished for launching Novelty Logistics in Kuwait, Qatar, Oman, and United Arab Emirates
We stand with a staff strength of 1200 people across the regions
Launched Novelty Logistics in UAE

Global Presence

  • India
  • Kingdom of Saudi Arabia
  • Bahrain
  • Oman
  • Qatar
  • Kuwait
  • United Arab Emirates

MDs Message

We, at Novelty Logistics, strive to provide end-to-end logistics and supply chain services to our clients across industries. We are continuously evolving to provide cost-efficient and sustainable business solutions to our clients. We are invested in technology to ensure timeliness, cost-effectiveness, transparency and safety in all our operations and processes. We are a proud team of 1900+ logistics professionals and skilled technicians servicing clients across the globe. We’re a fast-growing organization with social responsibility towards our clients, employees, environment, and society. It is, indeed, my pleasure to reach out to you and help to resolve your logistics challenges working as the extended arms and brains of your business.

- Abdul Majeed



  • We are People-first, Professional and Persistent
  • Providing excellent customer service is our top-most priority
  • We strive to attain utmost customer satisfaction
  • We ensure cost-effective, precise, efficient and safe services
  • Well-trained and well-behaved staff
  • Well-documented transactions for audits and prompt remedial actions
  • We’re responsible, organized and efficient


Being in the transportation segment, maintaining sustainability is quite challenging. Over years of experience and with technical adaptations, we are doing our part by optimizing our delivery method at every possible step. Our team comes up with the best combination of air, sea and road transport to ensure that your cargo reaches its destination intact and on time, leaving minimal carbon footprint. We are invested in path-breaking innovations that reduce CO2 emissions, accidents and environmental pollution. We are also committed to our society and conduct various activities for greener and cleaner premises in our locations as a part of our corporate social responsibility. We prioritize our staff safety and promote healthy living among our employees. We align our overall strategy to ensure sustainable business practices in our markets.


Our Corporate Social Responsibility goes beyond ensuring social and market sustainability. We go an extra mile taking good care of our employees and the society by taking care of their safety, providing good living conditions and ensuring education and healthcare for the family. Our employees are an important part of our extended family and we treat them with utmost respect and care. We train them on social and technical skills so that they can lead a better life. To the society, we’re committed to sustainable means of operations. We take part in many socially relevant activities to ensure education healthcare for all. We are responsible towards our environment and take every step possible to reduce carbon footprints for a better future of the next generation.